On pity and politeness, or why charities need a communications rethink

From the 2017 Meaning Conference in Brighton

 Vickie Hawkins at Meaning 2017, speaking about MSF’s response to the refugee crisis. ©Clive Andrews

Vickie Hawkins at Meaning 2017, speaking about MSF’s response to the refugee crisis. ©Clive Andrews

However well founded and presented, the most excruciating stories about suffering in the world keep failing to mobilise the scale of action required. Perhaps appealing to solidarity rather than pity could help charities drive identification with their cause more effectively. If anything, it would help right that messed up power relationship between the ‘generous’ and the ‘needy’ they tend to feed off.

Read the full story on Medium